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Helping founders reach new heights

Guru Hariharan
Every VC will tell you triple triple double double and then your IPO... but they don't tell you HOW. Shasta helps you actually implement what you need to "get there."
Guru Hariharan
CEO Commerce IQ
CommerceIQ

Guiding founders on how to turn great products into incredible businesses.

We have a proven methodology to go-to-market, and provide startups with an agile program to reach their goals faster. Our P.E.A.K. program couples industries-leading experts, proven playbooks and the vetted tools and consultants early-stage enterprise founders need to reach milestones faster.

Shasta Mountain Graphic

Guidance from leaders that have walked in your shoes

Elevate was built with the founder's biggest pain points in mind because we have been there and we know how to help. 

Jay Hallberg
Jay Hallberg
P E A K

Playbooks

Over 20 playbooks built off of a proven methodology of going to market customized for your needs.

Target Markets & Buyer Personas
Sales Models and Motions
Customer Buying Journey
Sales Management Best Practices
Customer Champions
Ecosystems (Biz Dev)
Differentiated Positioning
Onboarding Users & Customers
Account-Based Marketing
Opportunity & Territory Management
Customer Success Programs
Channel Sales
Pricing & Packaging
Demand Generation Models
Compelling Content
Sales process
Social Media & PR
Government Sales
Organization
 Assessment & Design
Scaling the Sales Team
Scaling the Marketing Team
Scaling the Customer Success Team
Management Coaching & Training
Leadership Development
Security & Privacy Compliance
Data Architecture
Agile Product Roadmaps
Key Meetings
OKRs & Dashboards
Board Relationships
Startup Culture
Next Round Fundamentals
P E A K

Experts

Trusted experts that can help our portfolio quickly activate the playbooks they need 

Nick Bhavsar

Nick Bhavsar

Marketing leader at Spiceworks, Bound, Levelset, and owner of Bhavsar consulting. 

Account-Based Marketing
Demand Generation
Anne Gherini

Anne Gherini

Five time startup marketing leader that has helped 10x early-stage teams.

Demand Generation
Go-To-Market
Partnerships
SteveHarriman

Steve Harriman

Marketing expert with over 30 years of leading high growth marketing teams. 

Marketing
Sales
Ryan Koonce

Ryan Koonce

Professional experience spans entrepreneurial endeavors in businesses that leverage technology to maximize ROI.

Product Led Growth
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Denise Court

Tech CMO & Customer Success executive who focuses on helping early-stage startups nail their positioning.

Positioning
Content
Richard Harris

Richard Harris

Industry leading sales consultant that has worked with some of the fastest growing SaaS unicorns. 

Sales Training
Sales Enablement
Sales Onboarding
Izak Mutlu

Izak Mutlu

Vice President of Information and Product Security at Salesforce for over a decade. 

Security
Balaji Yelamanchili

Balaji Yelamanchili

Previously executive vice president and general manager of Symantec’s Enterprise Security Business Unit.

Security
Sales
Sales
Kati Ryan

Kati Ryan

Built award-winning training programs for companies such as Instacart, Marine Layer, Bill.com, Gannett, LivingSocial, and others.

Employee Onboarding
Executive Coaching
Leadership Development
Andi Vanetta Smith

Andi Vanetta Smith

Executive talent expert with over a decade of experience partnering with high-growth teams. 

Executive Recruiting
P E A K

Alignment

Rapid growth can cause rapid misalignment, Elevate can help keep your leaders on track

P E A K

Kits

The tools, data, specialty advisors to plug into your startup

The 1 to 10 JOURNEY

Scaling from $1M ARR to $10M is a crucial stage in any enterprise startup. Shasta Elevate is focused on helping founders reach their next peak faster. 

Read more

Editorials & articles

SaaS

Shasta SaaS Operating Model

Kenn So, Shasta Investor
Ravi Mohan, Shasta Managing Director
Leadership

The Trait Startups Should Look For When Hiring

Anne Gherini, Shasta CMO
Ravi Mohan, Shasta Managing Director
IT

How the economic downturn is affecting enterprise IT spending

Ravi Mohan, Shasta Managing Director
Sunny Gupta, Apptio Founder and CEO